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Smashing Your Brand: Picture, Color, Shape
Martin Lindstrom is a global branding guru and expert on consumer shopping behavior whose work is in demand by corporations worldwide. In his book Brand Sense, Lindstrom reveals how the world’s most...
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Smashing Your Brand: Sound, Navigation, and Behavior
Martin Lindstrom is a global branding guru and expert on consumer shopping behavior whose work is in demand by corporations worldwide. In his book Brand Sense, Lindstrom reveals how the world’s most...
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Smashing Your Brand: Service, Traditions, and Ritual
All week I have been taking at look at some thoughts by Martin Lindstrom, a global branding guru and expert on consumer shopping behavior whose work is in demand by corporations worldwide. In his book...
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A Smashing Process: Utilizing All 5 Senses When it Comes to Branding
After completing a book summary of Denise Lee Yohn’s What Great Brands Do for Auxano’s SUMS, I thought reposting this introduction to a series on branding would be helpful for church leaders...
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What Does Your Church Brand Say?
What do the following have in common? Uncle Ben, Charlie the Tuna, Morris the Cat, Tony the Tiger, the Pillsbury Doughboy, and the Marlboro Man. You probably guessed that they are all advertising...
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